It is designed to serve as a textbook on marketing of pharmaceutical products for graduate and postgraduate students pursuing courses in marketing management in general and pharmaceutical marketing in particular. This book will also be beneficial to pharmaceutical marketers, medical representatives, and researchers. The book provides an overview of Indian pharmaceutical industry, global pharmaceutical industry, and the US pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behavior. The book also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
|Publishers||CBS Publishers & Distributors|
|Edition||1\e 1st reprint|
|About the Author||Joseph A.S|
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