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Consumerism Strategies And Tactics

Consumerism Strategies And Tactics
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ISBN: 9788123908076

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    Consumerism: Strategies and Tactics gives a comprehensive coverage to all the diverse facets of the topic of consumerism. It not only traces the history and steady growth of consumerism as a social movement and a force to reckon with in the national economy but also details the development of consumerism in the Indian context. The book has five units covering various areas of consumer interests such as Money Management Savings and Investments Marketing and Wise Purchasing Habits Consumer Credit and Credit-Ratings Consumer Laws and Redressal of Consumer Grievances Consumer Aids etc. besides elaborating the various rights and responsibilities of consumers. The tremendous changes in consumer-related legislations and in the regulatory areas of the market mechanism having their impact on the consumer and his interests have also been dealt with in detail in the book. Developments which have taken place in the consumer scenario especially in consumer protection services and efforts for consumer education etc. since the earlier edition of the book published in 1994 under the title Consumerism: A Growing Concept have also been included in this completely revised edition.
Additional Information
    Publisher CBS Publishers & Distributors
    Binding Paperback
    Year 2011
    Edition 1\e
    Pages 332
    Author Seetharaman P.
    Subject Home Science
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