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This book provides comprehensive information on the basics of entrepreneurship related concepts communication acumen interpersonal communication strategies agribusiness ventures WTO and IPR issues banking and insurance facilities and various other aspects related to the promotion of livestock enterprises especially in the rural areas. Based on the syllabus of newly formulated course for undergraduate students of veterinary and agriculture sciences it aims to serve as a textbook to the students and as a handbook to the professionals in the field of livestock and agriculture sciences motivating them to set up their own economically viable enterprises reducing the burden on the government as well. The book is also relevant for the policy planners executors at field level researchers academicians and students and entrepreneurs to provide them fresh thought on the avenues in the present era of shrinking landholding and increasing unemployment in rural areas and agribusiness and micro enterprise promotion.
Additional Information
| Publisher | CBS Publishers & Distributors |
|---|---|
| Binding | Paperback |
| Size | 9.5 X 7.25 " |
| Year | 2014 |
| Edition | 1st Edition |
| Pages | 484 |
| Author | MC Sharma |
| Subject | Agriculture |
| About the Author | M. C. Sharma is presently Director Central Institute for Research on Goats Makhdoom Mathura UP. He is a well-known scientist and academician in veterinary science particularly veterinary medicine. His scientific and academic contributions have been recognized at national and international levels and he has been decorated with a number of coveted awards and prizes like World Intellectual Property Organization Geneva Award Rafi Ahmed Kidwai Award of ICAR National Technology Innovation Award of Science and Technology by NRDC Bharat Excellence Award and Gold Medal Vigyan Shree Award NAAS Recognition Award Hari Om Ashram Trust Award (ICAR) and Rajshri Tandon Rajbhasha Award (ICAR).He has published about 250 research papers in reputed national and international journals. Rupasi Tiwari is currently Sr. Scientist and Officer In-Charge ATIC at IVRI Izatnagar. She has vast experience in research guidance and teaching postgraduate students in extension. Her area of research mainly comprises study of livestock production system of small holders commercial dairy owners identification of HRD opportunities and motivation among the stakeholders in animal husbandry sector. She is recipient of Young Scientist Award and Recognition Award and is fellow of Mobilization Society. J. P. Sharma is currently Principal Scientist and In-Charge Agricultural Technology Information Centre at IARI Pusa New Delhi. He has a vast experience of over 22 years for conducting strategic research guiding teaching postgraduate students conducting national/international training programmes. He earned his postgraduation from GB Pant University of Agriculture and Technology Pantnagar doctoral degree from IIT-Delhi and awarded fellowships from IIT and UNDP. |