INR 0.00

You have no items in your shopping cart.

International Marketing Management, 3E

Be the first to review this product

ISBN: 9788123912752
Table of Content Sample Pages

This book is designed to enable readers to develop skills to make marketing decisions in the global context: how to find new markets to replace saturated markets; 

INR 525.00 INR 420.00

20% Off

Product Description


    how to customize products for the demands of new markets; which products world customers want; how to best reach the customers; what pricing strategies are most appropriate; what Distribution channels are adequate to serve the world customers; how to overcome barriers that hinder implementation of marketing programs; and so on. In addition to covering all important frameworks of marketing, the book briefly touches upon those concepts from other disciplines (for example,- finance and accounting) that must be grasped to understand fully the perspective of conducting marketing across national boundaries. Throughout the book, a variety of examples are used to illustrate the points made. Important frameworks and theories are explained with quotes from original sources. A hallmark of the book is Chapter 11, which discusses segmenting the international market to approach the entire world as a global marketplace. Included at the end of each part are cases that describe unique decision-making situations in international marketing.

Additional Information
    Publisher CBS Publishers & Distributors
    Binding Paperback
    Size 9.5 X 7.25"
    Year 2008
    Edition 1st Edition
    Pages 758
    Author S. C Jain
    Subject Marketing
Product's Review

    Write Your Own Review

    Only registered users can write reviews. Please, log in or register

CMS tab